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IEG: SUN 2020 . ´SPACE´ IS THE KEYWORD FOR SEASIDE TOURISM

Press release n. 2 of the 22/07/2020 17.35.54 ( download )

.The trend for summers at the seaside takes the form of gazebos. The space in which the day passes, between sunbathing and aperitifs: a small ´den´ in which to recover a more human approach to vacations, which improves the quality of beach facility service.

Rimini, 21st July 2020 . ´Space´ is the keyword for seaside tourism. It will be heard echoing round the next SUN Beach&Outdoor Style 2020, the Italian Exhibition Group Show dedicated to the latest trends in seaside and outdoor tourism, at its 38th edition from 14th to 16th October at Rimini expo centre. Highlighted as the best quality of the service, as comfort and a touch of luxury where days pass between the sun lounger and the divan, tanning and aperitifs or dinner, gazebos form the trend that rethinks the habits of lovers of vitamin B, iodine, fresh air and waves.

Gazebos meet the desire for serenity that a beach holiday inspires in Italians in the summer of 2020. The space of a small den just a few yards from the water´s edge becomes the symbol of a bubble habitat with a more human approach, which seaside materials, furnishings and design will also bear in mind for 2021. Inspired by the ´HUMAN+´ vision, which from 14th to 16th October will run through SUN 2020, TTG Travel Experience and the new format Regeneration!, chosen for the sector dedicated to designer hospitality by SIA, SUN 2020 will host the confirmed Best Beach award conceived by Mondo Balneare, the only national acknowledgment that a twin jury (public and technical), will give by assigning Oscars for beach service, food & beverage quality and, lastly, precisely for the design and the furnishings of Italy´s best beach facilities.

After being submitted to a stress test of numerous ideas that created contradictory elements, such as partitions on the beach made from improbable materials, which risked thwarting the positive effects for our health, seaside tourism, like outdoor tourism, which completes the core of SUN 2020, is the first tourism cluster facing the post-Covid test. However, listening to the sector´s experts enabled a more genuine approach to seaside vacations to be achieved: the human touch of hospitality, which SUN, like TTG and Regeneration!, is ready to share with the sector´s trade members.

Like all IEG trade expos, the spaces at SUN Beach&Outdoor Style 2020 have been planned according to the #safebusiness protocol, which ensures exhibitors´ and visitors´ participation in complete safety. From travel from hotels to the expo, to personal protection devices, constant sanification of the various areas and rooms, dematerialized tickets and the ´no-queue´ app for food service, through to cloakroom facilities with an automatic cycle.