Director of Switzerland Tourism in Italy
Has been the director of Svizzera Turismo Italy since 2020. Originally from the Canton of Aargau, she graduated in Political Science at the University of Geneva and has gained experience in the automobile and watchmaking sectors. Before embarking the world of tourism, as the director of Svizzera Turismo Brazil, she worked for the Brazilian branch of Presenza Svizzera which deals with the promotion of the Confederation’s image abroad. She is a member of the Board of Directors of the Swiss School and of the Swiss Society management.
With a strong professional background in both public institutions and private companies, Christina Glaeser aims to develop synergies with brands in the sectors of fashion, lifestyle, design and art that reflect Switzerland’s position as a premium holiday destination thanks to high-level infrastructure and customized service that distinguishes the entire supply chain. She has also begun collaboration with theatres, architect associations, art fairs (e.g. Miart) and Italian museums to enhance the cultural offer of the Confederation.