Edoardo Dal Negro
CEO di Blinkup, Lecturer & Speaker, Digital Marketing Strategist
For over 12 years he has been dealing with Digital Marketing and online sales strategies in different sectors: IT, Insurance and Hospitality. He has held important roles for some multinationals, recently for the Accor hotel group as Head of Online Distribution for Italy, Greece, Israel and finally for Southern Europe managing the reference portals (Accor, Ibis, Mercure, Novotel, Mgallery, Sofitel ) and defining the strategy, investments and online presence.
He subsequently developed as Digital Director the ecosystem for the new luxury hotel brand "The Dedica Anthology" (Hotel Boscolo) which has now become an integral part of the NH group, managing its web distribution and high-potential projects such as the integration of Salesforce. with the support of Deloitte for B2B and B2C sales. Since 2017 he is a founding partner of Blinkup S.r.l. which aims to develop innovative products and services with high technological value, activities related to training and digital marketing for small and medium-sized businesses. From 2020, thanks to strategic partnerships for the company, the offer has been extended not only to Digital Marketing but also to HR / Counseling, Strategic / Operational Marketing and Communication.
Since 2014 he has held annual lectures at Italian Business Schools and universities as well as interventions at national and international conventions on the issues of E-Commerce, Digital Marketing and related to the definition of a clear strategy for optimizing web levers.