CEO & Founder - The Data Appeal Company
Mirko Lalli has always been involved in innovation, technology, communication and marketing. He began his career as Director of Corporate Communications of Clouditalia SpA, and has been CEO of AR-tel SpA and Marketing and Communication Director of Fondazione Sistema Toscana (Region of Tuscany).
He has been a member of the Tourism Innovation Committee of the Ministry of Tourism, and contributed to the conception and realisation of BTO - Buy Tourism Online. In December 2017, he took part in the Executive Program of Singularity University in Silicon Valley.
Since January 2014, he has been CEO of Travel Appeal, which he also founded, and which in 2019 became The Data Appeal Company SpA, acquired in 2022 by Almawave Spa, a listed company that is part of the AlmavivA group