Creator and owner of ItalyRooting Consulting
Expert in Roots Tourism and Italian Travel Coach for the Italian incoming and experiential tourism sector aimed at enhancing and promoting Italian territories and the Italian lifestyle. After years of management roles in American corporations, she followed up a video made in 1991 to promote her Italian town of origin to her American relatives, obtained a master's degree in Destination Management and created the Rooting® style. Today she is the owner of ItalyRooting Consulting, a company specialising in Roots Tourism having launched a structured hospitality model and proven services for Italian descendants, including celebrities. She coordinates a network of Italian Lifestyle experts, scholars, researchers and professionals in the fields of anthropology, genealogy and tourism. She manages the training plan of ItalyRooting Lab, the National Professional Laboratory of Roots Tourism, aimed at tourism operators, and teaches at tourism training institutes and in some Italian universities.