Vice General Manager Destination Marketing Centre of Tuniu
Served as the Vice General Manager of Destination Marketing Dept. of Tuniu.com, David Dai has a decade of management experience in hotel, OTA, TTA, MICE, DMC, destination marketing and etc. He served as China Representative of JTB Asia Pacific Group before he joined Tuniu.com. Now he is in charge of destination marketing department that develop and manage relationships with global destination partners to optimize go-to-market strategy as well as recommending new trend of China travel market with sensitivity and insights.
Tuniu.com (Nasdaq: TOUR) is a leading online leisure travel company in China that offers a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website tuniu.com and mobile platform. Tuniu.com has over 2,200,000 stock keeping units (SKUs) of packaged tours, covering over 420 departing cities throughout China and all popular destinations worldwide. Tuniu.com provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network.
David Dai had been working for JTB Asia Pacific for many years. He led the team in China to develop the awareness and values of JTB as global DMC for China outbound market very well. His team in China achieved sales KPI in multiple criteria including pax, revenue and profit ram up sales performance focusing on tour operator segment. Detailed B2B sales and distribution strategy for overseas tourism products & resources had been developed and implemented by his team in China.
With abundant experience in travel industry, David Dai put forward several practical concepts. Learning from the basic ideas about the three dimensions of branding, David Dai consider five dimensions of destination branding as popularity, awareness, trust, reputation and loyalty. For his perspective, marketing communication should have three points and one unity. The three points are: advertising should have a memory point, product should have a selling point and marketing activities should have the tipping point. As for the "unity", it is necessary for sales channels, positioning channels and communication channels.