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Francesco Gallucci - Vicepresident of Ainem (Italian Association of Neuromarketing)

Vicepresident of Ainem (Italian Association of Neuromarketing)

Francesco Gallucci is among the pioneers in Italy of Neuromarketing, he studies consumer behavior for years by understanding their emotional reactions and their decision-making processes using neuroscience.

He is Vice-President of AINEM (Italian Association of Neuromarketing), Scientific Director of the Neurolab of the Research Organism Foundation G-Technology.

Professor of Emotional Marketing at the Politecnico di Milano.

Keynote speaker in conferences, universities and masters, in Italy and abroad.

He gained work experience in companies (Bayer, Sidalm Motta Alemagna, Iri Infoscan) and in consulting companies (Databank, Solving).

He is the author of several books on neuromakreting and emotion marketing: “Neuromarketing nel negozio” (Ed. Le Bussole ConfCommercio) “Neuromarketing” (Egea, 2016 - new edition coming soon), “Emotional Marketing and Neuroscience” (Egea e Il Sole 24 Ore, 2015), “Strategy of Simplicity” (Egea), “The marketing of places and emotions” (Egea), “Emotional Marketing” (Egea), “Web Management” (Apogeo) and “Facing up to the challenges in retailing” (Esomar)

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  • 09 Oct

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